Download e-book for iPad: Cool Nations: Media and the Social Imaginary of the Branded by Katja Valaskivi

By Katja Valaskivi

ISBN-10: 1138014656

ISBN-13: 9781138014657

Nation branding is the latest function of imagined nation-making within the heritage of countries. dealing with international pageant, nationwide decision-makers goal to tell apart their nations from others via branding. a number of countries have thought of the time period ‘cool’ compatible for describing a few essence in their country’s brand.



Cool international locations. Media and the Social Imaginary of the Branded kingdom? traces the mediated ways that the transnational notion of "cool" has circulated from pop culture, type, and advertising into describing international locations. The publication explores the commodification of the country, the shift to a promotional political tradition, and the position of media in contributing to the circulate of the assumption of the Cool Nation.



The social imaginary of kingdom branding takes its idea and practices from advertising, not like previous imaginations in keeping with principles of democracy or citizenship. Cool international locations argues that "cool" is among the cars in which the commodification of countries takes place.

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By Katja Valaskivi

ISBN-10: 1138014656

ISBN-13: 9781138014657

Nation branding is the latest function of imagined nation-making within the heritage of countries. dealing with international pageant, nationwide decision-makers goal to tell apart their nations from others via branding. a number of countries have thought of the time period ‘cool’ compatible for describing a few essence in their country’s brand.



Cool international locations. Media and the Social Imaginary of the Branded kingdom? traces the mediated ways that the transnational notion of "cool" has circulated from pop culture, type, and advertising into describing international locations. The publication explores the commodification of the country, the shift to a promotional political tradition, and the position of media in contributing to the circulate of the assumption of the Cool Nation.



The social imaginary of kingdom branding takes its idea and practices from advertising, not like previous imaginations in keeping with principles of democracy or citizenship. Cool international locations argues that "cool" is among the cars in which the commodification of countries takes place.

Show description

Read Online or Download Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) PDF

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Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) by Katja Valaskivi


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