By Laura Gavinelli
This publication specializes in the relationship
between company technique and pageant between Italian SMEs within the aftermath
of the industrial difficulty. First studying company process and competitive
advantage in a broader feel, Business
Strategies and Competitiveness in instances of Crisis is going directly to examine the
strategic behaviour of SMEs and the main elements that let them to beat the
challenges they face. The publication covers wide-ranging themes resembling advertising and marketing and
communication ideas, internationalization strategy and access modes, access
to credits, networking, innovation technique and human assets enhancement.
Referring to insightful case reports and surveys carried out among 2011 and
2014, it displays on managerial implications for Italian SMEs and identifies
their 3 major aggressive challenges.
Read Online or Download Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs PDF
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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs by Laura Gavinelli